Impact.
The image should make an impact to the viewer upon seeing it the first time. It has to evoke an intense emotion that is compelling. They have an odd quality about them, such that they adhere to your psyche and refuse to let go. You tend to stare long because the photo sticks to you in some way.

Composition. 
Bring out the idea of the image thru visual elements in your composition. Create a visual focal points to isolate your subject. Be original. Avoid cliches. Think about what it is you are trying to say and how you can best convey this in your composition. Effective composition can be pleasing or disturbing, depending on your intention. The viewer’s eye should be drawn to the center of attention naturally.

Lighting.
Getting a perfect exposure is very important when it comes to creating detail and dimension which defines an image. Lighting is the key to creating images that stands out. Proper use of lighting can enhance your photo. Knowing about the various qualities of light can help you arrange your shots to best advantage. High temperature light sources lean towards the blue spectrum and low temperature sources are extra reddish in colour. Too much light will get you a washed out picture. Too little light will make your photo too dark and has too many shadows. When the light gives up more contrast, your photo will have more detail, shape and texture.

Technique.
What was the method used to create the image? Let the judges see your artistic eye. Try to capture the exceptional and the unusual and make the most of it. Be aware of the right moment, unique colours, and quality of light as well as its graphic elements when taking the shot.

Print Quality.
A high-quality print starts with a good negative or digital file. It must be correctly exposed prior to printing it. Glossy photo prints are shiny and vibrant in colour’s but hard to view when reflected by intense light. Matte finish is best suited for black & white images but the texture can make a photo look grainy.

Creativity.
How did you express your imagination through the concept you want to convey on your photo? The image should show the original idea, message or thought that you did more than just copy some other photographer’s style.

Centre of Interest
The viewer’s eye should be drawn naturally to the center of attention. Any leading lines should direct to that point without making the viewer’s eye jump to and fro around the image.

Colour Balance
The tones and colour should work together in harmony or be used in contrast to stir up a mixture of feelings. The colour has to be realistic and does not clash on each other. A good mixture of colour can produce dramatic effects.

Other Factors that contribute to a good Image
• Style
• Subject Matter
• Technical Excellence
• Story Telling